Monday, March 24, 2008

E-Classifieds –A New Solution for the Businesses

Classifieds-

Almost everyone is familiar with Classifieds advertising which is very common on newspaper and on radio, television, particulary cable television.

Now the classified ad has found its way to Internet, according to eMarketing Association

54 percent of experienced online shoppers rely on classifieds when searching for a product to purchase online.

Now the newspapers are struggling to get classified ads from businesses and organizations as they are no more depending on traditional classifieds and started to look for new solution.

E- Classifieds -

Online Classified Advertising is known as e-classifieds. Placing e-classifieds ads broadens ones reach and connects you with people who are eagerly searching for what you have to sell which can boost your sales. Online classifieds are the ultimate way to expand your brand locally and worldwide.

So because of these online advantages Leading Business Website like online communities , city guides ,career listings ,auto dealer, real estate, Colleges ,University ,e-newspaper even news channel etc have now started to build web based e-classifieds.

Benefits from E- Classifieds Software

  • Retain more visitors ,Interest, traffic and adds more interaction to the website
  • Creates new potential revenue streams
  • Provides automated way to allow users to develop content for your site
  • Allows quicker time to market
  • Delivers advanced technical capabilities
  • Delivers cost savings associated with end-to-end automated web-based processes
  • Requires no commissions or ad revenue sharing fees
  • Scales to millions of classified ads
  • Provides immediate access to products with years of research and development experience.

Source –

e-classified Solutions by Pressmart Media Limited


Friday, March 14, 2008

Digital Electronic Archiving (DEA) – its purpose and scope

Archiving – Summary

Archive means a collection of historical records especially for Publication, Banking, Insurance, Legal, Education and Government Organization. It also refers to the location where these records are kept in papers, letters, files, diaries or any other documentary materials created by the Individual.

Archives were developed by ancient Chinese, Romans and Greek and the French possess the largest archival collection in the World with records of A.D. 625.

With the tremendous exponential growth in the records led to the creation of paper print, micro film and computer files and for the data preservation process Digital storage in CD Rom was started.

Digital storage has longer life spans and the access technologies that are changing at an ever increasing pace raised the awareness of the Digital Archiving and Preservation among Publishers, librarians and Corporation.

Digital Electronic Archiving (DEA) – its purpose and scope

Digital Archiving is defined as the long term storage for preservation and access to information created in electronic form which includes technical information, data, text, images, audio, video and multimedia.

Several years ago publishers began to realize that if the archival version of their efforts were stored in such a way that it could be reused and get additional benefits & revenue from the repository. So many of the Large Publishers started creating their own archives based on the provision of their product in electronic form.

The speed with which electronic Publishing has grown worldwide Publishers and Librarians have become increasingly concerned about the archiving and preservation of digital information.

It gives access rights for the subscribers to down load any history information because of the availability of physical copies in the archived.

It provides a back – up and may be used to spread across multiple geographic locations. The Archive is not even used for online searching service but it is archived to ensure that its content is not altered.

Costs/Resources –

It was the most difficult aspect as in most of the respondents indicated that they just didn’t know how much the archive was costing or would cost in the future.

For Publishers and producers the cost of archiving is still tied up there is no indication of hardware/software costs now or in the future.

Source –

Pressmart Media Limited - offers digitization of historic archives stored on print, microfilm or microfiche media enables reliable preservation and cost-effective storage and can also be electronically repurposed for internal research or online distribution.